Services
Everything it takes to turn product value into sales.
We work with medical device companies, from startups preparing a first launch to established manufacturers introducing a new product. Each service stands on its own, and together they take a product from clear value to closed business.
Value and positioning
We define what makes your product worth buying, for every person involved in the decision, and turn it into positioning your whole team can use.
Value proposition
Identify the clinical, economic, and operational value your product delivers, and the evidence behind each claim.
Buyer-by-buyer messaging
Translate that value for surgeons, value analysis committees, supply chain, and administrators, so each hears the reason that matters to them.
Competitive positioning
Define how your product compares with what hospitals use today, and how to win when it costs more or works differently.
Market and target assessment
Pinpoint the specialties, care settings, and accounts where your product’s value is strongest, so the team starts where it can win.
Marketing and sales enablement
We turn your product’s value into the marketing and sales tools your team uses every day, and train them to use them well.
Launch marketing
Launch plans, campaigns, and materials that introduce the product to the right specialties and accounts.
Sales playbooks and objection handling
Call guides, discovery questions, and clear answers to the objections reps will hear about price, evidence, and change.
Value analysis and economic tools
Value analysis committee packets, cost and value summaries, and the business case hospitals need to approve a new product.
Sales team training
Training that prepares reps and distributors to explain the product’s value with confidence, from the surgeon to the committee.
Physician education programs
We plan and run the programs that let surgeons experience your product’s value hands-on, from first booking to the final session.
Cadaver labs and hands-on training
Labs where surgeons practice the procedure and use your product in a realistic setting, coordinated with appropriate lab facilities.
Didactic programs and courses
Lecture-based courses, symposiums, and educational meetings, in person or virtual.
Event planning and logistics
Venue and lab booking, scheduling, attendee registration, vendor coordination, and on-site logistics, handled top to bottom.
Content and faculty coordination
Agenda and content development with your team, plus coordination of faculty and presenters.
Procedure and service line marketing
For hospitals and practices adopting new technology, we build marketing strategies that bring patients and referrals to the procedures it makes possible.
Marketing strategy and planning
A clear plan built around your goals, audiences, and budget, with priorities your team can act on.
Patient and referral outreach
Approaches for reaching patients and referring providers in the communities you serve.
Partner with JMC
Let’s make your product’s value impossible to miss.
Tell us about your product and where sales are getting stuck. We’ll follow up to talk it through.